I took a big leap with my last craft fair participation. It was the most expensive booth fee I’d ever paid, almost twice as much as my big outdoor show in July. I was nervous that I wouldn’t make enough money back to justify the initial cost, especially considering that my best selling items are ticketed at $5 a piece.
But I’m glad I took the chance, as the show ended up being hugely successful. In addition to enough sales to make my booth fee back (and then some), I got several custom orders out of it to work on for the rest of the month.
The show (Custer’s Christmas Arts and Crafts Show) was filled with people during its 3-day run. I was able to introduce my jewelry to plenty of new faces, as well as some familiar ones who remembered me from other shows (or recognized my items from my Etsy shops, which is always exciting to hear!)
I did learn a few lessons though. Like, to bring some display lighting next time, and well as more or less inventory on certain items. Either way, its a leap I’m glad I took, and if I am invited back, I will most definitely be participating in Custer’s spring show come March.
Sometimes, it’s okay to take a leap with your business. Whether it be a pricier craft show, an online ad, or trying blogging for the first time. Some leaps will work, some won’t. Always, a lesson or two will be learned, and your business will grow from it. While I’m not advocating you spend your life-savings on expensive plunges, I do think the occasional risk is worth a shot. You can only predict the outcomes so much, before you have to actually do the thing to find out what the results will be.