In case you missed them, here are some of my most recent guest posts on other blogs around the interwebs. Cuz I like writing and sharing useful information with you!
Many artists and crafters with Etsy shops enjoy the occasional benefits of selling in person at craft fairs. However, there can be a conflict when selling online and at shows, especially if you mostly sell one-of-a-kind items. A common dilemma is what to do with your Etsy shop during that time, and whether or not it makes sense to put it in vacation mode. (Read more over at Handemadeology…)
Blogging is a great way to promote your business, build your brand, and boost your SEO rankings. There can be great benefits to keeping up with a consistent blog and building up a gradual loyal following. But what about when you don’t know what to write about? (Find a list of ideas over at Handmadeology…)
When it comes to selling and promoting our products, we are often told to “be genuine.” Or in other words, “be yourself.” An empty cliche, right? Well… not necessarily. It IS important to come across as “real” to your audience. Whenever you are trying to market yourself, your services, or your products, it makes a vital difference in how you are perceived by your audience. When people find you believable, they will also perceive you (and what you are selling) as trustworthy. (Read more over at Handmade Success…)