When you are starting a business people tell you there will be a snowballing effect. Be patient, success will come. You just gotta give it that good initial shove, and then once the sales start rolling in they will multiply, right? Well……. sort of.
There IS a snowballing effect, but what they DON’T tell you is that the course you are rolling your ball on is completely uphill. You can’t just give your little ball a push and watch it travel, gathering momentum and getting bigger as it speeds along. You have to be behind it the WHOLE TIME, grunting and sweating, as you force it to move up the steep slope.
You never get to a point where you have to stop marketing and promoting, it is a constant thing that must be done or you will fade away.
You never get to a point where you get to stop coming up with new products because your current line-up is so good it will last you forever – your customers will want to see new shyte, no matter how long you’ve been around or how good your current shyte is.
I remember when my MegansBeadedDesigns shop reached 100 sales and I wondered if it would get any easier to reach my next 100. While I wouldn’t say easier, I will say faster. And faster not because of any other reason than my pushing them along the entire time.
Instead of working less on my business I’ve chosen to work harder at it, but also leaner – cutting out the tasks and busy work that don’t really have a great effect on the big picture. I like to spend my time on what is working, while keeping in mind that what works may evolve over time. For example, I’ve cut out treasury teams that require clicking and commenting on ALL team treasuries. While there was some nice exposure from them, not enough to deserve all of the time they required.
To maintain my upward momentum, I’ve tried to establish a semblance of a routine. I try to make enough items to keep a certain amount in my Etsy shops, post a certain number of times a day to my social networking sites, publish a blog post every weekday, etc. Setting up a basic daily to-do helps to keep me from feeling overwhelmed.
If you are struggling to get the ball moving again, try setting up your own routine. To-do lists with items you can check off will make you feel accomplished. Keep you overall goals in mind to maintain focus, and things will keep moving in the right direction.