I’ve had to unfollow a lot of my fellow Etsians on Twitter, because frankly, their tweets tend to be staggeringly uninteresting. Not that I am not guilty of this myself, but at least I’ve become aware of the problem. Now here I am, ready to help you become aware with this blog post. Awareness, or so they say, is the first step to recovery.
Most of us know that we are supposed to mix-up our tweets. Simply tweeting links to our latest listings is a sure-fire way to get un-followed and filed into the realm of the spammers. So we post a link to our newest item. Then we post a link to our latest blog post. Then we post a link to a treasury we have been included in. Then we post an update about what we are having for dinner. Pretty good mix-up, right? Sure. But not if the tweets are boring.
Just like with blogging, there are 2 reasons why people consume online content. (1) To be informed and (2) to be entertained. If I want to shop, I will go to a marketplace web site (like Etsy or Amazon), or a retail website (Like Macy’s or ModCloth), or Google shopping and look for something to buy. I do not go to twitter. I go to twitter for the 2 reasons above. A tweet is boring if it does not fulfill either of those two reasons.
For example, see the boring tweet below:
“Had chicken fettuccine for dinner.”
Ugh, right? Okay, now let’s transform it so it is informational:
“Tried this new chicken fettuccine recipe for dinner,[link] so good!” or “The white wine I picked up from World Market went great with the chicken fettuccine I had for dinner.” or “Turns out cutting down to half a portion of this chicken fettuccine still made me feel full! Yay for cutting calories! [pic]” or “Tonight’s dinner discovery: chicken fettuccine goes great with peppered broccoli. Who knew?”
How about entertaining?
“Chicken fettuccine for dinner. #sorryjeans” or “Is it bad I want to marry the chicken fettuccine I am having for dinner?” or “Chicken fettuccine for dinner. What’s on your plate?” or “The chicken fettuccine I’m having for dinner looks so pretty, I almost don’t wanna ruin it. ALMOST. [pic]”
Do you see the difference? I’m happy to read about what you’re having for lunch, your hatred of Mondays, or your latest workout routine… as long as it’s interesting in some way. Before you hit that tweet button, ask yourself if it informational or entertaining, then send.