Early spring is a slow time for most businesses, especially those like mine, who basically sell non-essentials (crap no one will ever really NEED.) People have to WANT my things enough to buy them for themselves, or have an occasion to give them as gifts (which is why Christmas is such a busy time of the year for everyone.) In any case, such periods of stagnation can be disheartening. What am I doing wrong? Why does no one love me? Do my things just suck THAT BAD?
No. My things are awesome. I can beadweave some truly unique wonders. It’s just a matter of getting them in front of the right people who would be interested in them, and then persuading them to take the next step. Instead of falling into a pit of self-doubt and immense depression as a result of my lack of sales revenue and other such first-world-problems, it’s times like these that are exactly right to double-done put forth even MORE effort.
Try Something New
I’m going to focus on some new designs and the implementation of them. If what I’m trying to sell now isn’t what what people are looking for, then it’s time to add a few new things. Sometimes it takes a little experimenting to see what will work better. If a certain bracelet design has been sitting in my shop for over a year without any bites, it’s probably not the best idea to make 10 more similar bracelets and list them along with it. I HAVE gotten feedback that people would like to see designs similar to my barrettes in bracelet form. I’m thinking that would be worth a shot.
Cast a Wider Online Net
We all have our comfort zones, even in the online world. We all have the forums and groups we’ve belonged to for the longest time and feel the most comfortable with. However, by not reaching out to other groups and audiences, we are restricting our net to those who have probably already seen our shops and had the ability to decide whether or not buy anything from it. I love my handmade groups and forums filled with other crafting sellers. However, because many of these other people are sellers, it also means they aren’t as likely to want o BUY anything. I’m not going to abandon these groups that I have come to grow so fond of, just reach out more towards other groups that my cater more specifically to my buying audience. For me, this means wedding vendor and bride marketing groups, as well as fashion blogs and forums.
Have a Spring Sale
I place my more “simple” jewelry into my Glamour365 shop. These pieces are fun to make, but don’t really have an audience outside of Etsy. Spring is the perfect time to run bargain sales, as it isn’t quite yard sell time but the clearance hunters are itching for a good deal. It’s also just far away enough from Christmas that some people will finally be catching up on their bills (unless you are me.) So for a limited time, I’m running a whopping 50% sale in my Glamour 365 shop. Feel free to take advantage of some of these great deals before someone else snatches ’em up!
Find Local Outlets
Selling online is great. it means that someone on the other side of the world can buy a pair of handmade earrings from me, and I can have it shipped to them in less than 2 weeks. It’s a great feeling knowing that people all over the country and the world are wearing the things I have made. Nothing compares. However, when online sales are as slow as they are at the moment, it means it’s a great time to explore some more local options. So I’m looking into selling at some local art galleries, and perhaps some boutiques and salons if I can get around to it. Despite the increase in people buying things online, it’s still a great experience to be able to hold and try on something before you make your purchase. I would like to give people the opportunity to do that with my items. If I get any local gigs lined up, I’ll keep you posted so you can check them out if you’re in the area.
These are just a few options to try during the down-times. I am sure there are many more. Is there anything you like to do when sales are slow? Spring cleaning of your work space, perhaps photography re-do’s? I’d love to hear about it!