Running a business can be pretty draining. Especially if you’re trying to do so while simultaneously taking care of a household, working a day job (or two – if you’re me), and maintaining at least SOME manner of a social life. Running a HANDMADE business can be even MORE draining because you have to, you know, MAKE the shyte that you are selling. So there has to be time for creating squeezed in-between everything else.
So how does one retain the steady level of energy needed in order to do all of these things? Everyone is different, but I can tell you how I attempt to fill the required quota.
Stock up for later.
When I am feeling especially creative in a certain area, I’ll utilize that energy to build up a “reserve” for when I’m not “feeling it.” This might be the urge to write blog posts, in which case I might draft several posts in a single day. I’ll have enough to last me a week on my blog (in case I can’t come up with anything new during that time, and if so, they’ll last even longer than that), plus my guest posts to put on other blogs.
This also means adding a bunch of draft listings to my Etsy shops. I’ll simply upload the photographs, and save the listings to be filled out later. Having a bunch of draft listings almost ready to go makes it easy to add a new listing to your shop everyday without having to do all of the meticulous work. It’s also better exposure for your shop than adding all of those items at once.
I can also “stock up” on creative Facebook and twitter postings by using the Buffer App. I can write several posts at once, add them to the app, and it will space them out for me throughout the next few days. It’s nice to have a break from social media while letting it still work for you!
Artists and crafters may have a “fun” job, especially according to outsiders, but the pressure to be constantly creative can be a HUGE energy-sucker. In order to maintain high levels of creative energy, we have to keep ourselves motivated through inspiration. This could be looking at pictures of beautiful art, taking a nature walk, reading helpful business tips (like this post!), and checking up on other successful sellers (to remind ourselves it CAN be done and there is a point to keep trying!)
Take a friggin break.
If you are feeling utterly exhausted and there is just no way in heck you have the energy to finish that goddamn scarf before tomorrow… set it down. Eat some chocolate. Have a glass of wine. Read the next chapter in that book you’ve started but can never find the time to pick up. Take a hot bubble bath and sing along to your favorite music of choice.
Taking a short breather to get our minds off of our work can be exactly what we need to get our minds back INTO our work. Before you may have just been focused on need to get the thing done, without thinking about why you enjoy doing “the thing” so much in the first place. Stepping away for just a short while can help us remember why we are so drawn to our craft in the first place.
Okay. So maybe this isn’t the healthiest bit of advice. I suppose I should tell you to start exercising more, but I promised I would tell you what >>>>>>I<<<<<< do to maintain my levels of energy, and I must confess, caramel macchiatos are my drug of choice.