There are some AMAZING individuals out there in the world of the internet. They have done me some HUGE favors by referring my business to their own cyber and social networks. I am supremely grateful for their support. I’m talking about those people who I’ve never actually met face-to-face, but they seem to think that I’m awesome enough to share with those that they have. Super flattering. And super helpful for my online business. My thanks goes out to these individuals ten-fold.
But what about those who I do know in “real life”? My family, friends, co-workers, etc.? In comparison, support from them has been fairly sparse. My grandmother occasionally sells earrings for me at the assisted living center she works at, and my mother-in-law is more than happy to tell people about my business (even in her Christmas newsletter, goodness gracious!), but that about sums it up. I’m not complaining about these people, not in the least bit. My lack of support from them is entirely MY FAULT. Partially a result of shyness, and partially a lack of confidence. I have yet to take the initiative to ASK for their help.
Ways in which I plan on recruiting my friends, family, and co-coworkers to help spread the word of my business:
- Invite them not only to “like” my Facebook fan page, but also tell them I will ♥ them 4evahhhhh if they encourage their friends to like it too.
- Give them more than 1 business card, asking them to pass the extras on.
- Leaving flyers for craft fairs I am attending in the break room at work.
- Inform friends of my abilities the next time they are needing a service (design work, gift ideas, etc.)
- Ask friends and family for ideas on what else I could be making and adding to my Etsy shops, that way they feel like they are contributing.
- Offer friendly “affiliate” type incentives. E.g., “Short on freelance graphic design work right now. If anyone knows anyone who would want me to do some design work for them, I’ll buy you lunch if you recommend me!”
- Host an open house jewelry party. Send out invites and encourage those invited to invite someone else.
I’m sure I’ll think of more, but that is a fairly substantial list for now. If you run your own business or sell handmade, how do you encourage the people you know to help you spread the word?