I’m not going to pretend like I am a “relevancy expert” when it comes to the new Etsy search engine or anything, but I can tell what I have figured out and what works for me. It’s really, actually, quite simple. The example below is how I have made one of my headband listings more relevant:
When trying to think about how someone on Etsy might LOOK for a headband like this, several possibilities comes to mind: blue headband, rhinestone headband, bridal headband, leaf headband, metal headband, beaded headband, etc., etc.
The thing is, your 3 first words are the most important, and whichever word I choose to put in front of the word “headband” is going to give it the most weight in the searches. For example, if I call this a “blue headband” then it will come up high in the searches for “blue headband” but not for “beaded headband.” Even if I title it “Beaded blue headband” the results are the same. What matters the most is which words are PUT TOGETHER, one directly after another. In this example, I went with “Rhinestone Headband in Blue Pearls and Crystals Leaf Pattern Hand Beaded – Completely Original and Unique – OOAK”I opted to use “rhinestone headband” as my all-important two words because “rhinestone headband” is searched more on Etsy than any of the other combinations according to Google’s Keyword Research tool. However, Etsy does not like to have the same seller over and over again in the first few pages of the search, so if I had several headbands similar to this one in my shop, I would change my all-important word before the word “headband” with each one, My next listing might be “Blue headband” and then “Beaded headband,” and so on and so forth.
Relevancy does not stop at the title, however. In fact, if you have a great title, it is not enough to make you relevant at all. The trick I have figure out is easy enough, but nonetheless significant. What I do with my listings is I copy the title of the listing, and paste it as the first sentence in my description. I’m not sure how much this helps, but from experimenting with different listings, it seems to make a difference. Also, Google crawls the first 120 characters of your description, so having all of the juicy words from you title in there probably do it a wold of good in that search engine as well.Finally, it is VERY VERY IMPORTANT that you use your tags to match the EXACT phrases in your title. In this headband example, my first tag matches the all-important phrase in my title “rhinestone headband” and then the rest of the tags follow suit, fitting with the different words and phrases in my title such as “blue pearls” and “Beaded” etc.
The results? This headband shows up on the 1st page in a relevancy search for “rhinestone headband.” The great things about it is I don’t have to renew constantly to keep in there, simply having the title, the description, and the tags to fit made it work perfectly. Again, I am no search-engine expert, but with some experimenting, this is what I have come up with. I felt it was important information to pass on to you! I hope it’s helpful!