Black and White Roses Bracelet - $14.95
You’ll here this advice from many a business know-it-all: you’re target audience is not YOU. You have to sell what your customer will buy, not necessarily what YOU would buy. Okay fine. However, when you are in the handmade business and have to spend hours MAKING the products you are selling, it can kinda help to LIKE what you are making. Wouldn’t you agree? Creating things you are attracted to can be more fulfilling, inspiring, and help you get excited about new ideas.
Beaded Headband or Wristlet - $44.95
My solution? A little bit of both. I tend to be attracted to larger, complicated works with lots of extravagant details. I like lots of sparkling rhinestones and itsy-bitsy tiny bead-work in a conglomeration of an overall finished piece. After creating something like this, I can really feel proud. I can feel like I made something worth showing off and writing home about.
Rhinestone Earrings - $5.00
However, I realize that my audience may also be attracted to more simple, casual wear pieces. After all, we don’t all get married or attend a grand a ball every other week. It’s a practical idea to make some pieces that can be worn to the office or the casual coffee date. So I also fill my shops with ID badge lanyards and everyday jewelry and accessories. These less complicated pieces tend to be quicker on the production side, but also warrant a lower price even if they aren’t.
Lanyard Badge Holder - $24.95
I may not be a big fan of chunky, bold pieces, or simple casual wear pieces, but I can definitely see the benefit of including more of these items in my shops. The real challenge then, is allowing this kind of variety and still keeping my items cohesive enough to appear as though they belong next to each other in the same selling platform. That subject, however, warrants a separate post. :)
Tagged: beaded, etsy, handmade, jewelry, lanyard, making things, sellign online, styel, target audience, trends